As you may know, I run a weekend/summer gig shooting & editing wedding videos. It’s an great way to vent off some under-appreciated creative juices, and brides just love my work.
Lately, I’ve generated a tonne of business with Facebook Ads. Like almost $10,000 so far just with little Pay Per Click ads targeted to “Ontario Women who are Engaged”. The .05+ cent PPC cost is really reasonable, like in the order of forty bucks so far total, so why not. I enjoy tweaking existing ads that are working, dropping under-achievers, and playing the marketing game much like my friends in the Direct Marketing (infomercial) business.
So imagine my surprise when my latest ad was rejected with a rather terse email. It seems the styleguide nazis that did not show up for work at MySpace are well caffeinated at FB – I was using too many capitals!
What was rejected? The body of the ad referred to “…Wedding Shows…”.
I actually support their decision, even though it borders on incorrect, because it keeps ads in check and looking good. In fact, a link on the rejection email pointed out common grammatical errors (grammar? on the web?) which is awesome. Some of the sample no-no’s were pretty funny, although we all know they are pretty much de rigueure on the web for sure. The ad on the right is a funny example of another ad that might be rejected for being “misleading”.
So, good work FB for maintaining a degree of integrity with the Ad Space initiative. And keep sending me Ontario Engaged Females!